Research and Consultancy

The Research and consultancy wing of KITTS is actively involved in Academic Research and Consultancy to Tourism Sector. KITTS has become a trusted name for tourism consultancy in Kerala.
The clients of this division include:

  • Kerala State Planning Board
  • Department of Tourism, Government of Kerala
  • Department of Forest and Wildlife, Government of Kerala
  • Directorate of Ecotourism, Government of Kerala
  • Directorate of Vocational Higher Secondary Education
  • Indian Railway Catering & Tourism Corporation Ltd. (IRCTC)
  • Various Private sector industrial houses

The details of the research reports undertaken by Research and Consultancy Department of KITTS are following: 

Local Impacts of Tourism Development in Kerala - A Study on Selected Centres
As part of Responsible Tourism initiatives in Kerala, an attempt was made to make an evaluation of the local impact of tourism development in Kerala. This research programme was sponsored by Department of Tourism, Government of Kerala. Four famous destinations namely Kovalam, Kumarakom, Wayanad and Thekkady were selected for conducting this study. This report gives an overall view on tourism business of the selected destinations. The final report was submitted to Department of Tourism, Government of Kerala in 2008.

Incentives and Supports to Backwater Tourism in Kerala - A Study on Houseboats in Alleppey and Kumarakom
An earnest effort was made to examine the Backwater Tourism in Kerala - A Study on Houseboats in Alleppey and Kumarakom as part of Incentive and supports to Tourism Projects, Department of Tourism, Government of Kerala. The report throws light on socio – economic benefits and issues of tourism development in Alleppey and Kumarakom. The final copy of the report was submitted to Department of Tourism, Government of Kerala in 2008.

Incentives and Supports to Tourism Projects - A Study on Grihisthali
The state of Kerala is abundant in heritage sites and buildings which have potential for attracting tourists from other parts of the country as well as the world. The heritage buildings which are more than 50 years old and considered as tourism accommodation units are the focus of this study. In this context, as part of incentive and supports to Tourism Projects, KITTS has made an attempt to examine the tourism potentials of these Grihisthali units. This report gives details about the potential of these heritage buildings as alternate tourism accommodation units and its major challenges with respect to tourism in Kerala. The final copy of the report was submitted to the Department of Tourism, Government of Kerala in 2008.

A Study on Railbound Tourists to Kerala
The Research and Consultancy Department of KITTS has done a research study on Railbound Tourists to Kerala for Indian Railways Catering and Tourism Corporation Limited, IRCTC, South Zone, Chennai. For conducting this study, a survey among tourists who traveled in four trains was conducted. This study reveals the profile of visitors, spending patterns, destinations, regions etc. It also provides information on the marketing areas of IRCTC, the needs and wants of visitors etc. The final copy of the report was submitted to IRCTC, South Zone Chennai in 2008.

Restructuring Vocational Secondary Education in Kerala
On behalf of the Directorate of Vocational Higher Secondary Education in Kerala, KITTS has prepared a research report on Restructuring Vocational Secondary Education in Kerala. For conducting this study, a survey was conducted among the school teachers and instructors who are working in vocational schools in the 14 districts of Kerala. The profile of schools in terms of educational background of teachers, nature of employment, work experience, infrastructure facilities available in the schools and potential courses which can be developed in the concerned areas are highlighted in this report. The final copy of the report was submitted to Directorate of Vocational Higher Secondary Education, Government of Kerala in 2009.

Positioning Destination Management Councils in the context of Kerala
In order to ensure the economic benefits of tourism among the local people and District Tourism Promotional Councils (DTPCs), KITTS has done a project report on Positioning Destination Management Councils (DMCs) in the context of Kerala on behalf of the Department of Tourism, Government of Kerala. This report analyzes in detail the need for DMCs, its organizational structure, the major DMCs destinations and its activities, financial and staff position of DTPCs and DMCs etc. As part of this a handbook on Destination Management (Malayalam) has been prepared. The final copy of the report was submitted to Department of Tourism, Government of Kerala in 2010. 

Developing Micro Level Enterprises in Eco-tourism Destinations in Kerala
Ecotourism destinations in Kerala have a rich collection of local level small business activities which may be integrated with ecotourism activities with the aim of reducing local level economic leakages and promoting local participation. In this context, KITTS has prepared a research report focusing on Aralam in Kannur district, Thenmala in Kollam district, Kallar in Thiruvananthapuram district and Paniyeliporu in Ernakulam district. The final copy of the report was submitted to Directorate of Ecotourism, Government of Kerala in 2010.

Impact of Recession in Tourism in Kerala - A Study on Kovalam
The year 2009 has witnessed the impact of global recession on many sectors of the economy in the different parts of the world. Tourism is not an exemption to this. As one of the must see destinations, Kerala has also experienced the impact in different areas especially in tourism industry. In order to know the impact of tourism in this state, Kovalam was identified for this study as this beach destination attracts more national and international tourists.

 

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